With Omnicom and Dentsu winding down operations in Russia, none of the major global agency networks remain in the region. Many groups had been planning for a potential withdrawal since Russia invaded Ukraine late last month, but the situation still marks a watershed moment for the industry that carries implications for years to come.
Like others in the category, both Omnicom and Dentsu are relying on local partners to provide a sense of stability for Russian talent and to facilitate a transfer of ownership. Omnicom said it has been striving to preserve an orderly process for both clients and colleagues, a potentially steep challenge as conflict escalates.
