The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos, with compounding supply chain and inflationary pressures and complex logistical questions around working in the conflict area.
Agencies and consumer brands alike have proved adaptive, though some have also faced backlash for not immediately withdrawing from Russia. At the same time, questions have arisen over whether hardline sanctions are always the right move, with companies expressing dismay at having to abandon Russian employees and consumers in need of everyday goods and services.
