Tag: Regulations


What Brand Marketers Should Teach Influencers About FTC Compliance

December 19, 2019

Via: Chief Marketer

The Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos […]

Big Data, Customer Data

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

September 12, 2019

Via: Adweek

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s […]