The Federal Trade Commission recently issued a handy set of guidelines for influencers to follow—with cute illustrations to boot—to help them comply with its regulations. It goes as far as to suggest disclosures depending on whether endorsements are pictures, videos or live streams.
The guide is important for influencers to keep in mind, but it’s also critical for brand marketers to fully understand the rules as well as be adept at communicating them to the content creators they employ.
