As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s General Data Protection Regulation are just two of the factors ushering in this new data paradigm.
But while data privacy regulations become more stringent, consumer expectations for personalized and excellent customer experiences are also are at an all-time high. So, what does this new world look like for brands?
