We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them.
Your design grabs attention, but does your mail piece drive enough response? So what can you do differently to increase your response rates? Sending your pieces to the right people is No. 1; but, your messaging is very important, too. How much time do you spend crafting your messaging?