Tag: publishing


How publishers experimented with NFTs in 2021

January 3, 2022

Via: Digiday

Many publishers closed out 2020 in a better financial position than they expected early on in the pandemic, giving them the flexibility to experiment with new revenue streams and launch new products in 2021. One of those experiments involved dabbling […]

Content & SEO, Marketing Technologies

Branded Content: Possibilities, Pitfalls, and Predictions

January 28, 2020

Via: Target Marketing

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their […]

Content & SEO, Marketing Technologies

5 Critical Precautions When Publishing Controversial Content

June 6, 2018

Via: Convince and Convert

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute! For brands to […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

The value & future of second-party data in the age of GDPR

June 6, 2018

Via: Econsultancy blog

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result. However, in the last year, many of the barriers to acquiring […]

Content & SEO, Editorial

Did blogging fail under the pressure of publishing?

February 8, 2016

Via: Olivia Foster

Have you ever wondered now, in the age of content and social media marketing, just how did the concept of blogging appeared and evolved? Time perception is a subjective element, nevertheless any summary documentation will reveal the same raw evolutionary […]

Web Advertising

Dutch publisher Voetbal is trying to convert ad-block users into subscribers

February 5, 2016

Via: Digiday

Dutch football magazine publisher Voetbal International kicked off its first ad-blocking campaign six weeks ago and will use the results to inform changes to its subscription model. The publisher is seeing roughly 20 percent of its desktop traffic affected by visitors […]

Marketing Channels, Web Advertising

Publishers have eagerly embraced autoplay video, but advertisers have concerns

February 2, 2016

Via: Digiday

Autoplay video is invasive, controversial — and immensely popular. Blame Facebook. Thanks to the embrace of autoplay video by Facebook and sibling Instagram, automatically playing video, with the sound off thankfully, is the new normal. Publishers like Bloomberg, CNN and […]

Content & SEO

How to Make Content Marketing Work Inside a Financial Services Company

January 25, 2016

Via: The Content Strategist

In the finance industry, something incredible has happened over the last couple of years: Plenty of companies now embrace content marketing—or at least try to. Chase launched a robust newsroom, filling its homepage with ambitious stories and reporting; ANZ hired a team […]