Tag: audience engagement

Big Data, Customer Data

A third of eSports viewers research brands they’ve seen advertised

June 18, 2021

Via: Business of Apps

eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps. Some 31% of respondents said they use mobile devices to watch eSports competitions. […]

Content & SEO, Marketing Technologies

Using Content Marketing to Engage Audiences: Six Examples

March 29, 2019

Via: Chief Marketer

Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any company can have. “I love the art of advertising and the classic art of direct marketing, […]

Content & SEO, Marketing Technologies

Is Your Content Marketing Strategy Mobile?

December 19, 2018

Via: Target Marketing

It seems that (almost) everyone has received the memo about responsive web design. Thankfully, it’s pretty rare in 2018 to visit a website on your mobile phone and find only teeny-tiny print and microscopic buttons. Remember the days of zooming […]

Content & SEO

The Rules of Engaging Content Creation for B2B Marketers [Infographic]

January 11, 2016

Via: Social Media Today

With online marketing being highly measurable, it only makes sense to examine the factors that contribute to an increased audience engagement. Some of the basic ones include user demographics, location and time of day, but these are just a start […]