eSports have significantly grown in popularity over the last few months, not least because of COVID-related lockdowns driving greater adoption of live streaming and other eSports apps.
Some 31% of respondents said they use mobile devices to watch eSports competitions.
According to new research from AdColony, 61% of users said they would research a brand they saw featured on eSports.
The findings show that there’s room for advertisers to market to these highly engaged audiences.
