With online marketing being highly measurable, it only makes sense to examine the factors that contribute to an increased audience engagement. Some of the basic ones include user demographics, location and time of day, but these are just a start for planning a successful content strategy.
Namely, in the era of mass content production and distribution, B2B marketers need to know as much as possible about their audiences’ preferences, interests and reading behavior. Although not as tangible as the metrics mentioned above, these play a critical role in producing and distributing content that really engages.
