January 10, 2022
Via: Business of AppsApple’s App Tracking Transparency that was rolled out with iOS 14.5 appears to have made no difference in the total number of active third-party trackers, and didn’t affect third-party tracking connection attempts either. That’s according to new research from the […]
Marketing Technologies, Mobile Marketing
December 22, 2021
Via: Business of AppsApp Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]
Marketing Technologies, Mobile Marketing
August 31, 2021
Via: Business of AppsIn light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn […]
Marketing Technologies, Mobile Marketing
August 2, 2021
Via: Business of AppsIt seems that Apple’s changes to App Tracking Transparency have had less of an effect on the performance of ad targeting in mobile games than many predicted. According to new data from Apptopia, no clear trend to affect game download […]
June 10, 2021
Via: Marketing DiveApple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google. […]
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