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Apple’s App Tracking Transparency fails to stop third-party tracking

January 10, 2022

Apple’s App Tracking Transparency that was rolled out with iOS 14.5 appears to have made no difference in the total number of active third-party trackers, and didn’t affect third-party tracking connection attempts either.

That’s according to new research from the Lockdown Privacy app.

App Tracking Transparency was launched to give users a choice whether they wanted to allow third-party tracking in apps.

Lockdown Privacy set out to test just how effective the feature is at stopping tracking using ten top ranked apps including Yelp, Telegram, Grubhub, Run Rich 3D, Starbucks, Streamer Life!, Subway Surfers, Cash App, DoorDash and Peacock TV.

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