Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google.
The new changes, in addition to the App Tracking Transparency framework that rolled out earlier this year, are expected to make it more difficult for marketers to target and track consumers, while potentially serving as a boon to Apple’s growing ad business.
