Tag: app advertising

Marketing Technologies, Mobile Marketing

Android’s share of hypercasual game ad spending climbs to record 57%

September 28, 2022

Via: Business of Apps

Hypercasual games have been a rapidly expanding mobile app genre, experiencing stable growth over the last few years, accounting for approximately a third of downloads of the top 100 games globally in 2021. Hypercasual games feature simple play based on […]

Marketing Channels, Web Advertising

Google Unveiled Several App Advertising Options at Its Developer Conference

May 8, 2019

Via: Adweek

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday. Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that […]

Advertising & Branding, Digital Media & Mobile, Media

Hagedorn On App Advertising: Less Is More

June 20, 2018

Via: Media Post

Mobile apps are an integral part of daily life, with smartphone users of all ages spending five hours daily on apps and checking them an average of 88 times, according to Scott Hagedorn, CEO, Hearts & Science, the Omnicom Media […]

Digital Media & Mobile, Media

Is There Hope for In-App Mobile Advertising?

April 25, 2018

Via: Media Post

Where are most advertisers placing their bets these days — on mobile web browsers or mobile apps? If you looked at spend alone, you would think that in-app advertising is the winner. 2016 in-app spend was triple that of mobile […]