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Google Unveiled Several App Advertising Options at Its Developer Conference

May 8, 2019

Via: Adweek

Category:

Google introduced a host of new features for developers looking to monetize their applications at its I/O 2019 developer conference in Mountain View, Calif., Wednesday.

Vice president of product, mobile app advertising Sissie Hsiao said in a blog post that developers should already be using target CPA (cost per action) bidding to reach the people most likely to install their apps and perform actions within those apps.

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