Tag: Americas

Marketing Channels, Social Media Marketing

Amazon’s new FC Ambassadors program is bad social media strategy

August 29, 2018

Via: Econsultancy blog

The past several years have been especially prosperous for Amazon, and 2018 has seen the company’s fortunes – as well as that of its founder and CEO, Jeff Bezos – rise to new heights. But critics say that Amazon’s success […]


Amazon is courting advertisers with video ads, external links

August 15, 2018

Via: Econsultancy blog

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]

Marketing Technologies, Other Technologies

Six tips for influencer marketing success

July 12, 2018

Via: Econsultancy blog

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure […]

Big Data, Customer Data

MoviePass has disrupted the movie business, but will it win?

July 9, 2018

Via: Econsultancy blog

Critics of an American service called MoviePass have been quick to point to this old adage, and for seemingly good reason: the service offers subscribers the ability to go to one movie every day for $9.99 per month – less […]

Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]

Big Data, Platforms & Software

What marketers need to know about Google Attribution

September 1, 2017

Via: Econsultancy blog

Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution offering called Google Attribution. Here’s what marketers […]

Marketing Technologies, Other Technologies

Three ways marketers can benefit from the drone revolution

December 1, 2016

Via: Econsultancy blog

Look up at the sky. Is it a bird? Is it a plane? No, it’s a drone. And in the very near future, it’s possible that drone will be serving a marketer. Here are three ways marketers can benefit from […]