Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.
But despite the spend, many brands aren’t realizing influencer marketing’s full potential.
Here are six things brands should do to ensure that their influencer marketing campaigns are successful.
1. Do due diligence
Big brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed.