Tag: AI

April 11, 2024

Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]

April 10, 2024

A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]

April 5, 2024

With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In […]

April 4, 2024

Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]

March 25, 2024

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]

March 25, 2024

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]

March 20, 2024

Digital marketing strategies have evolved rapidly in the past few years. How we consume content was forever changed by social media and the rise of video content in recent years. However, artificial intelligence has been the leading cause of such […]

March 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]

February 29, 2024

Machine learning and artificial intelligence have fundamentally changed the world. Seeping into every sector, these powerful tools have made large data models accessible and easy to work with. They give rise to predictive analytics and automation, with so many use […]

February 27, 2024

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]

February 15, 2024

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and […]

February 14, 2024

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]

February 8, 2024

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]

February 6, 2024

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]

February 5, 2024

It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. “Will AI replace SEO professionals?” No, I don’t […]

January 30, 2024

SAN DIEGO, Jan. 09, 2024 (GLOBE NEWSWIRE) — Tealium, the largest independent and most trusted customer data platform (CDP), launched its fifth annual State of the CDP report, Unlocking the Transformative Power of AI and Real-Time Data for CX, on […]

January 24, 2024

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using […]

January 23, 2024

Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads, per details shared with Marketing Dive. In early tests of the tool, advertisers have built higher quality search campaigns […]

January 18, 2024

As we enter 2024, understanding and mastering advanced link building techniques is crucial for anyone looking to boost their online visibility and stay ahead in the competitive digital space. Link building is about creating pathways that lead back to your […]

January 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO, search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The […]