Tag: AI tools

Content & SEO, Marketing Channels

How to survive the search results when you’re using AI tools for content

April 18, 2024

Via: Search Engine Land

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]

Content & SEO, Marketing Channels

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

January 11, 2024

Via: Search Engine Journal

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. […]

Email Marketing, Marketing Channels

What’s the state of email beyond 2023?

November 7, 2023

Via: Search Engine Land

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often […]

Content & SEO, Marketing Channels

How To Put AI To Work for Better Content Marketing

August 31, 2023

Via: CMI

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But […]


Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

May 19, 2023

Via: CMI

Last week, Google gathered to announce all the things they’re developing. Google’s reveals focused on its main product and revenue model – search and advertising. Not surprisingly, those two categories pique the interest of marketers everywhere. But we’ll get to […]

Automation, Marketing Technologies

4 B2B paid media strategies to stay ahead of the curve

May 2, 2023

Via: Search Engine Land

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen […]

Content & SEO, Marketing Channels

Content Producers Say AI Tools Will Replace Writers

April 24, 2023

Via: MediaPost

Content marketers predict that AI writing tools will replace live writers, according to 2023 Content Marketing and Generative AI Outlook, a study by BMV. Of those polled, 40% say junior writers will be replaced and 29% say all writers will […]

Marketing Technologies, Other Technologies

Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans

March 16, 2023

Via: Martech Zone

With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot […]

Big Data, Content & SEO, Marketing Channels, Platforms & Software

ChatGPT and SEO content: Where do we go from here?

February 22, 2023

Via: Search Engine Land

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about […]

Automation, Marketing Technologies

4 Areas to Integrate AI Into Marketing Workflow

August 30, 2019

Via: Target Marketing

As per a report by International Data Corporation (IDC), industry spending on AI systems will reach $35.8 billion in 2019 and $79.2 billion by the year 2022. AI tools are already being used in many industries such as restaurant services, […]