Tag: Agency


Why marketers may want to make agency reviews a last resort

July 18, 2023

Via: Marketing Dive

The new “Cost of the Pitch” study provides further evidence that the advertising industry’s way of assessing agency-client relationships may need retooling, especially as brands and marketing services providers fall under increased budgetary pressures. The report is the fruit of […]

Content & SEO, Marketing Channels

When to fire your content marketing agency: 7 things to consider

November 28, 2022

Via: Search Engine Land

You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, […]

Business and Industrial, Industries

Reimagining Cannes for a transformed industry. And perhaps relocating it

June 7, 2018

Via: Ad Age

The ad business is gearing up for another trek to the south of France for the Cannes Lions International Festival of Creativity. But this year, the sunny Mediterranean skies greeting us will belie more ominous, metaphorical clouds looming over our […]

Digital Media & Mobile, Media

YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

March 16, 2017

Via: Adweek

A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry […]


Ad Budgets Continue the Shift to Digital

April 22, 2016

Via: Direct Marketing News

Companies are now allocating just as much of their ad budgets to digital and mobile advertising as they do television ads. That’s the recent finding from a new Accenture report, “The Future of Digital Advertising: Overcoming the Challenges to Higher ROI and […]