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YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos

March 16, 2017

Via: Adweek

A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website “Poison Depot” before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree.

Each story is told in just six seconds of video. And there are more than a dozen such short recreations of classic books from the Western canon, all promoting YouTube’s new brief pre-roll ad format.

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