Tag: agencies


37 key questions to ask when evaluating digital marketing agencies

February 27, 2024

Via: Search Engine Land

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]

Big Data, Content & SEO, Marketing Channels, Platforms & Software

The Top 5 SEO Software Suites For Agencies

February 20, 2023

Via: Search Engine Journal

Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, […]

Big Data, Content & SEO, Marketing Channels, Platforms & Software

Top 5 Essential SEO Reporting Tools For Agencies

January 24, 2023

Via: Search Engine Journal

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]

Content & SEO, Marketing Channels

Top 7 SEO Keyword Research Tools For Agencies

January 23, 2023

Via: Search Engine Journal

1. Google Keyword Planner Cost: Free. Google Keyword Planner is a classic favorite. It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to: Identify new keywords. Find related […]


Burger King taps new agencies after year of marketing tumult

April 29, 2022

Via: Marketing Dive

With its creative and media appointment, Restaurant Brands International caps off a yearlong marketing shakeup that began when its global marketing head and longtime Burger King executive Fernando Machado left the company for Activision Blizzard in April 2021. It is […]

Marketing Channels, Social Media Marketing

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

September 20, 2021

Via: Mobile Marketer

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]

Advertising Technology

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

April 21, 2017

Via: Ad Age

The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the absolute worst by consumers. The most likely approach is the adoption of a “technology” — the […]

Web Advertising

PPC: a beginners’ guide to KPIs, budgets &agencies

March 16, 2016

Via: Econsultancy blog

There’s a lot to know about paid search advertising. To mark the release of Econsultancy’s newly updated PPC Best Practice Guide, I’ve pulled together a brief intro to KPIs, budgets and resourcing for paid search. The full guide is more […]