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Burger King taps new agencies after year of marketing tumult

April 29, 2022

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With its creative and media appointment, Restaurant Brands International caps off a yearlong marketing shakeup that began when its global marketing head and longtime Burger King executive Fernando Machado left the company for Activision Blizzard in April 2021. It is also the latest in an industry-wide line of account reviews that have shifted billions of dollars in business, often to the benefit of agency holding groups.

Omnicom’s PHD will serve as media AOR for Burger King, Popeyes and Tim Hortons in several countries, giving the RBI portfolio scale and purchasing power while accelerating a data-driven, omnichannel planning approach for each brand, per the release.

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