Marketing Technologies, Other Technologies
January 9, 2024
Via: Martech Zone2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]
June 19, 2023
Via: Martech ZoneAd fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]
Big Data, Customer Data, Platforms & Software
June 25, 2018
Via: Econsultancy blogUnder the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]
April 16, 2024
April 11, 2024
April 4, 2024
April 12, 2024
April 8, 2024
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