Tag: Adtech

Marketing Technologies, Other Technologies

2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?

January 9, 2024

Via: Martech Zone

2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]


Understanding and Combating Ad Fraud: A Comprehensive Guide

June 19, 2023

Via: Martech Zone

Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers […]

Big Data, Customer Data, Platforms & Software

What is a consent management platform, and are they needed?

June 25, 2018

Via: Econsultancy blog

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]