Marketing Channels, Web Advertising
August 17, 2022
Via: Marketing DiveWalmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from […]
September 2, 2020
Via: Marketing DiveAT&T’s reported plans to sell Xandr mark a reversal of its effort to help marketers reach target audiences on media channels like CNN, TNT and Cartoon Network using consumer data from sources such as AT&T Wireless. Much of Xandr was […]
October 7, 2019
Via: Target MarketingI just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]
August 16, 2019
Via: Target MarketingFor quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, […]
April 16, 2024
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