Tag: Ad Business

Marketing Channels, Web Advertising

Walmart ad sales growth stays steady as broader business recovers

August 17, 2022

Via: Marketing Dive

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from […]


AT&T reportedly considers selling Xandr digital ad business

September 2, 2020

Via: Marketing Dive

AT&T’s reported plans to sell Xandr mark a reversal of its effort to help marketers reach target audiences on media channels like CNN, TNT and Cartoon Network using consumer data from sources such as AT&T Wireless. Much of Xandr was […]

Big Data, Customer Data

The Data-Inspired Big Idea: Why That Matters in the Ad Business

October 7, 2019

Via: Target Marketing

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]


Concerned About Amazon’s Growing Digital Ad Business? Turn to Email

August 16, 2019

Via: Target Marketing

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, […]