For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, with Amazon’s advertising business catching up and becoming the third largest ad platform in the U.S.
How close is Amazon to the walled gardens? The company is predicted to reach $40 billion annually in ad revenue by 2023 — right behind Facebook’s $55 billion in 2018.