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Walmart ad sales growth stays steady as broader business recovers

August 17, 2022

Walmart’s global advertising business grew 30% year-on-year in the fiscal second quarter, according to an earnings statement, though the company did not break out a specific revenue figure for the segment. That’s a healthy rate of growth but unchanged from the prior period, meaning Walmart’s ads sales have remained flattish in a fluctuating economy that has caused some marketing verticals to pull back on spending.

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