Tag: ad-block

Marketing Channels, Web Advertising

3 Ways to Use the Facebook Pixel to Boost Your Marketing Efforts

June 7, 2017

Via: Social Media Today

In this post, we’re going to look at how to use the Facebook pixel to build a simple retargeting strategy that works, helping to convert visitors into customers multiple times quickly – without necessarily being an IT geek. But before we begin, you may […]

Big Data, Platforms & Software

Google to Install Default Ad-blocker on Chrome

June 7, 2017

Via: Target Marketing

Advertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue. Even in its snarky consumer-centric summary of the Google move, […]

Marketing Channels

Digital Marketing in an Ad Blocker World

March 21, 2017

Via: Target Marketing

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads … There’s just no guarantee that impression you bought isn’t being blocked on the user side by a software you can’t […]

Marketing Channels, Web Advertising

How to Regain Ad-Blocking Consumers

November 10, 2016

Via: Direct Marketing News

Two thirds of U.S. consumers who use ad blockers are willing to uninstall them–under the right conditions, that is. This data comes from the Interactive Advertising Bureau’s (IAB) new report “Ad Blocking: Who Blocks Ads, Why, and How to Win Them […]


The Rise of Ad Blocking Is Changing Digital Marketing

July 7, 2016

Via: Adweek

The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad […]


How digital media will improve in 2016

February 10, 2016

Via: Digiday

Small things have snowballed. The Web became a fairly ugly place in 2015: Incentives to employ pageview bait and annoying advertising experiences have been too strong. Sticky, clunky experiences have become the rule. The root of the problem is that the needs of […]