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Google to Install Default Ad-blocker on Chrome

June 7, 2017

Advertisers and publishers predicting an apocalypse when Google installs a default ad blocker on Chrome in “early 2018” may be a bit premature. After all, Google thrives on ad revenue.

Even in its snarky consumer-centric summary of the Google move, Monday’s edition of the aggregator newsletter, The Hustle, noted that Google is “the top digital advertising company,” raking in most of its $60 billion in revenue last year from online ads.

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