The marketing industry often works toward incremental change in search of greater profits. For example, spending millions fighting for a slightly higher percentage of engagement or increased ROI. However, there’s a challenge to marketers that is costing marketers billions: ad blocking. New data fromeMarketer predicts that ad blocking will only become an ever larger obstacle for marketers.
As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker.
