Tag: Aberdeen Essentials

Big Data, Customer Data

Turning Empowered Customers into Brand Enthusiasts: A Case for Customer-Centric Corporate Strategy

March 8, 2018

Via: Aberdeen Essentials

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate  the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and […]

Content & SEO, Marketing Technologies

Boston Write Now: Content Marketing Insight from Pros

March 7, 2018

Via: Aberdeen Essentials

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s […]

Digital Media & Mobile, Media

When Should You Gate Your Content? 3 Questions to Help You Decide

November 20, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]

Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]