Are Marketers Ready for Artificial Intelligence?

October 10, 2017

“If you do it with a template today, a machine does it without you tomorrow.”

That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am a former employee of MarketingProfs and was comped a ticket to the event.]

Chris’s presentation served both as an overview of what is happening in the broad realm of artificial intelligence (AI) today and as a shot across the bow to marketers who ignore developments in this field at their peril.

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