There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case.
Healthcare customers are more empowered than ever before. They have access to digital channels, which can be used in innumerable ways to decide how and where they will receive their healthcare. And if you’re not yet utilizing these digital channels, you’re undoubtedly missing out.
