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Third of mobile gamers engage with brands in metaverse

April 21, 2022

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Gen Z gamers are now spending twice as much time with friends in the metaverse than they do in real life, according to research from Razorfish and VICE Media Group examining the impact of the metaverse on Gen Z identity and social interactions.

The study finds that gamers are spending an average 12.2 hours each week playing video games compared to 6.6 hours hanging with friends in person. And 57% of them say they’re able to express themselves more openly in a game than in real life.

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