In modern business and commerce, marketing encompasses a wide range of activities and strategies aimed at promoting and selling products or services to consumers. It includes advertising, market research, branding, pricing, and distribution. The field of marketing has continued to evolve and expand with business and technology growth, becoming a critical aspect of contemporary business practices.
Marketing as an academic discipline began to emerge in the early 20th century. The first marketing courses were introduced in universities during this time. However, it’s important to note that the formalization of marketing education and the establishment of dedicated marketing departments in universities took some time.
