In the past few weeks, M&M’s, Anheuser-Busch and Coca-Cola have all launched brand refreshes in an effort to remain relevant in a world looking to move beyond the coronavirus pandemic. With its new campaign scheduled to run through April 23, 2022, Pringles makes a similar attempt by catering to the playful side of the consumer through the use of humor and pointing to the brand’s heritage as a snack intended to be fun.
By positioning itself as a product that puts fun into everyday moments, Pringles is trying to remain relevant as consumer tastes rapidly change. As the world undergoes drastic changes, brands are making an effort to change with it, all the while looking to remain recognizable to the consumer. Some have been more successful than others, but all the efforts look to keep up with the emerging post-pandemic consumer.
