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Marketing’s new challenge: Moving to the next normal

May 18, 2020

Via: Marketing Land

Category:

News

At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered whether marketing would be harder as the economy begins to reopen.

He suggested it was because the polarization that divides our society on so many issues now extends to the pandemic, and ranges from people who think the pandemic is overblown to those who think we aren’t responding the way we should.

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