While Google has experienced some negative impact from the coronavirus pandemic in the form of declining ad revenue, internet use overall is growing as a result of the health crisis, putting Google — with its dominant search engine and web browser — in a strong position to support its business as the world starts to emerge from the crisis. In this light, the move to block resource-heavy ads can be seen as one designed to increase value for users without putting a big dent into the company’s ad revenue.
