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Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

May 23, 2023

Via: MediaPost

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday.

But will they know if they are getting what they’re paying for?

Only 54% are confident they can measure ROI across digital channels, although not necessarily for individual ones.

For instance, 53% are extremely confident they can measure email ROI, and 34% are very confident.

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