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Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

September 13, 2018

Via: Adweek

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue is game-changing.

I am here, however, to reset your expectations around marketing automation. Marketing isn’t about autopilot machinery, it’s about people.

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