At the height of the pandemic, social distancing and stay-at-home orders forced many consumers to try out digital shopping options like grocery pickup and grocery delivery. While digital shopping is certainly here to stay, many consumers are beginning to venture back into stores. Forbes reports that foot traffic and in-store visits to retail, restaurant and entertainment locations have increased 44% since the start of 2021.
As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy:
