As the world becomes more acquainted with technology, businesses are realizing the need to become more modern as well. Nowadays, people have smartphones, and texting is king. Most people open a text within three minutes, and most customers prefer to interact with companies via text messaging. With this being the case, companies should start getting with the times and adjusting their marketing campaigns to fit current demographics.
Navigating the marketing world is a dangerous game, as for every legitimate company offering their services, there are 10 more looking to exploit a small business for their customer data. So, how can a small business identify the right marketing software and utilize it for their own campaigns?
