After a period of starts and stops earlier in the pandemic, travel is firmly back on the upswing — so much so that soaring demand continues to create an ugly collision with supply and labor shortages. Despite months of airport chaos, hospitality marketers are taking advantage of the rebound with some of their most ambitious campaigns since pre-COVID days, representing a bid by legacy brands to recapture mojo that was lost amid the emergence of home-sharing sites like Airbnb.
