image credit: Adobe Stock

Video Marketing: An In-Depth Guide For Every Business Owner Today

Why Video Marketing?

Video marketing has gained so much traction over the last decade that almost every business is exploring it now.

There are several reasons behind the increased adoption of video as a content format for marketing. Here are some of them:

  • Humans love visuals more than words: Our brain process visuals much faster than words, and an MIT study found that we can identify images we’ve seen for as little as 13 milliseconds. With the dwindling attention span of your audience, videos are the best bet to grab their attention.
  • Videos evoke emotions: Via impactful storytelling, videos can evoke the right emotions in viewers. Creators can plan their storytelling based on the goals they are trying to achieve with their content.
  • Videos engage multiple senses of viewers: A video can engage a viewer’s senses, like sight and hearing. This helps evoke emotions and persuade.

Read More on Search Engine Journal