As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations?
“Technologies become obsolete so quickly these days,” said Allen Pogorzelski, VP of Marketing at Openprise, speaking at MarTech. “Businesses are not happy with attribution insights, not confident with the way leads get routed, and feel like they are not using data for revenue.”
