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Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses.

Instagram ads with product tags. For more than a year, Instagram has been testing product tags for organic Shopping posts. Marketers can then promote those posts as ads. Now, marketers will be able to create ads with product tags directly in Ads Manager without having to go the organic post route first, Facebook announced Wednesday.

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