As the world moves into its second year of pandemic-related restrictions, experiential marketing is attempting a comeback just in time for Valentine’s Day, with marketers including Dunkin’, White Castle and Lowe’s offering experiences they promise will both be memorable and reflect our socially distant times. But whether or not consumers are ready to cozy up to their favorite brands again remains to be seen.
Before the pandemic hit, experiential marketing was growing as brands landed on innovative ideas like themed hotels and immersive installations to break through and grab the attention of consumers.
