When you’re interviewing a candidate to run your PPC campaigns, there is no shortage of tactical questions you can ask to make sure they know their stuff.
For example, how the candidate approaches:
- Match Types.
- Campaign Structure.
- Branded terms.
- Bidding strategy.
- B2B.
- Ecommerce.
- Brick & mortar consumers.
- Responsive Search Ads.
- Ad copy.
- And more….
These are all important areas and if the candidate interviewing to run your PPC stumbles here, you know it’s probably not the right fit.
