I’m always running around saying how much I enjoy B2B marketing, because it’s complex, and high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest.
Businesses Play Their Cards Close to the Vest
Have you ever tried to get a client to give you a testimonial? Well, then, you know what I mean.
