Lexus is taking personalization to a new level with its “emotionally intelligent” spot for the ES Self-Charging Hybrid.
“As consumers are seeking more personalized experiences from brands, we wanted to explore the usage of AI to make advertising that responds to the viewer. It’s a first step to show how small, real-time changes to the ad can have a positive impact on how you feel,” Spiros Fotinos, director of Lexus Europe, said in the announcement.
The AI-powered ad experience also aligns with the featured car, which sports “intelligent features” that recognize and respond to the driver, such as auto-adjusting seat heaters and ventilation as well as sensors to detect humidity and alter window temperature to reduce fog.
